PHUMBLING PHALANGES
by Hijanah Hernandez
HIJANAH'S PHUMBLING PHALANGES
Multi award-winning creative lead from Singapore with the skills to make your dream campaign happen from the pitch to the trenches of filming, writing and data.
Scroll-stopping? Not enough. I'm obsessed with storytelling craft that's memory-imprinting, sharp, culture-defining. I'm here to put the soul in marketing fluff, and if you think that's important, we'll probably get along.
Work with me if you're looking tell stories that matter to actual humans and give results. Let's connect with mammalian instincts, so the numbers won't lie. 😉
Watch something,
feel something?
I've been fortunate enough to earn the trust of brands, governments, and businesses across continents, leading and collaborating with extraordinary filmmaking talent to shape brand campaigns that deliver impact. The craft is demanding and deliberate - a series of tiny and large decisions t0 keep our stories' human cores. And it's almost always worth the grind.
How people with ALS are shaping technology
Role: Creative Lead. BBC StoryWorks APAC for HONOR.
Featuring the incredible Bernard Muller
Winner of Best Creative at Digiday Marketing Awards 2025
Winner in Technology and Winner of Audience Honor at the 10th Annual Shorty Impact Awards 2025
Winner of Gold Award in Best Use of Creative at The Drum Awards APAC 2025
Nominated for at Content Marketing Awards 2025, Native Advertising Awards 2025, Shots Asia Awards 2025.
CREDITS
Creative Lead: Hijanah Hernandez. Project Lead: Kome Tamilchelvam. Director: Parag Sankhe. Cinematographer: Dom Hopking. Writer: Martin Andrews. Partnership Manager: Sherry Huang.
Designers: Russ Martin, Emily Hood. Special thanks to: Mel Clancy, Bernard Muller, Ben Wood, Limore Noach.
Oku-matsushima: Where all roads lead home
Role: Creative Lead. BBC StoryWorks APAC for Japan National Tourism Organization
Winner of Gold Award in Sustainability at The Drum Awards APAC 2025.
CREDITS
Creative Lead: Hijanah Hernandez. Project Lead: Racy Lim. Director: Tom Slemmons. Producers: Adrian Grey, Shino Kazuki. Cinematographer: Brandon Strack. AC: Rosie Hubbard. Sound: Jeffrey Jousan. Production Manager: Yoshifumi Egawa. Colour: Michelle Madden. Post Production Assistance: Alexis Wuillaime. Photography: Gui Martinez. Featuring: Gui Martinez, Abe Koya. Special thanks to: People of Oku-matsushima.
There's plenty more where that came from,
including case studies of the entire creative ecosystems of these campaigns ✌🏽
Or just scroll down a sliver...
Ten years of global experience.
These are my highlights 😎
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Creative-directed on multiple award-winning branded content campaigns for BBC StoryWorks, snagged the team's first Digiday Marketing Award.
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Turned brand priorities into stories and marketing strategies as part of the strategic marketing team for the Best Bank for a Better World, DBS Bank.
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Co-created Made in Singapore, a startup NPO making brands' 'first times' in multimedia spaces matter with content marketing, recognised as a Company of Good by the National Volunteer and Philanthropy Centre.
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Advocated coding as a language for change by developing Asia-wide community-oriented social strategies for Code for Asia.
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Wrote as a journalist supporting the editorial strategy of many a brand - Channel News Asia, ScreenRant, 99.co, brands to medical, tech, entertainment brands... you name it.
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Built from ground up the brand of Crimson Star, a Singapore superhero who's taking to the skies powered by an independent publisher.
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Wrote passionately about great and not-so-great music, film and food with Justsaying.ASIA.
Case studies. Are they sexy? Oh yeah 🫦
THIS SECTION IS WIP. PLEASE IGNORE IT!
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Stay for a read?
There's nothing that warms the cockles of my heart like telling people stories with an I've republished some of my work here for ease of reading. You'll find where they were originally published at the beginning of each article.
While this is mainly some fun publication-driven writing, I've done a lot of SEO writing, corporate copywriting and content writing for brands,
and I'd be happy to send you my expanded private portfolio.
Good stories make us fumble.
And that's a sign of our humanity.
Let's collaborate and craft some mammalian stories for real human beings, while driving your brand's messaging memorably.
👇 I'm your girl 👇
CONTACT
You want to put the soul in marketing and storytelling. So do I. In fact, it's my living, breathing purpose.
Write to me now!
(+65) 96846012
