ABOUT HIJANAH HERNANDEZ
Hello. I'm Hijanah, a writer and marketing content strategist from Singapore
who totally struggles with capturing all of what she does in one line.
Writing expertise + marketing strategy + project management + skills to execute = ???
My very Asian parents are finally proud of the "colourful" career choices
I've made thus far. Like, when I joined a social media start-up that dreamt of becoming the next "big thing", or when I co-created a media non-profit organisation in Singapore to empower brands and fans to create original content.
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If you throw a curveball at me, I will not back away. Instead, I'll reflexively try to turn it into a juicy content fishball 🤤
Oh also, I'm brimming with zillenial energy (ready to unleash when required) 🥺
What puts a spring in my kicks?
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Growing up, I was taught by many that self-help books and non-fiction was what would get you places in life. In my late teens, I was exposed to a surge of entertainment-focused content that transformed my life radically. The impact that entertainment-driven content has had on my life has convinced me that it's the most effective language to drive change. It has also empowered me to be part of the process of creating transformative media.
Just like you, I want to change the world
I can't picture living a life in which my work has no impact. Nothing gets me ticking like the causes of female empowerment, LGBT rights, mental health, and pressingly, climate change.
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So, I'm making choices that ensure I'm building a sustainable future for myself and the world. If this is something that's important to you and your brand as well, then we'll make a good team.
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What I do - Writer & Content Strategist Singapore
Among other things, I'm good at helping brands put the 'fun' in functional 🤪
with a distinctive voice that doesn't rely on drab-speak. This entails building marketing strategies that meet business needs and iterating at every stage with DATA
(data dashboards and I can make friends real quick).
I indulge in freelance writing and editorial work to know what clients need in today's swinging media climate. You might find me ghostwriting Linkedin articles or being an SEO content writer. Other times, I might be developing a content strategy to help make content kick ass!​
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I constantly work on my own projects to help make the world a better place. I help organise fun, youth-led intiatives that empower creativity - like media resource panels and arts events.
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I come with storytelling skills, like design, photography, videography, and video editing.
This gives me a thorough understanding of every step of the content marketing creation process for various platforms that I've created for (websites, FB, IG, TikTok, LinkedIn, ads, and more).
It's especially handy when it comes to shaping new content policies, managing talented creators, and overseeing quality to meet your brand's needs.